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Reuben Yonatan

CEO & Founder

Reuben leads our mission to deliver CX insights to help leaders make confident, customer-centric decisions.

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Reuben Yonatan

Latest posts

Zoom Goes Frontline: A Smart AI Play for Shift Workers

AI, Zoom

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5 min read

Zoom Goes Frontline: A Smart AI Play for Shift Workers

Zoom just built a frontline-focused Workplace app with AI baked in. It’s mobile-first, task-smart, and ready to disrupt shift work.

Read more about: Zoom Goes Frontline: A Smart AI Play for Shift Workers
Unlock The Leader's Guide to CX from Nextiva

CX

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3 min read

Unlock The Leader's Guide to CX from Nextiva

Uncover 12 powerful insights shaping customer experience in the AI age—plus how to turn them into real ROI.

72% of Customers Embrace AI Support – Five9 Study Reveals

AI

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2 min read

72% of Customers Embrace AI Support – Five9 Study Reveals

72% of customers embrace AI, but 40% leave after one bad service experience. Five9’s 2025 CX Report reveals what it takes to win loyalty today.

Zendesk Ditches the CCaaS Acronym Game — Launches "Un-CCaaS"

Contact Center

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3 min read

Zendesk Ditches the CCaaS Acronym Game — Launches "Un-CCaaS"

Zendesk’s new solution promises a simplified, AI-native, omnichannel contact center built on the same DNA as their well-known support tools. They're positioning this as the “anti-CCaaS.

Inside Microsoft’s CX Play: AI Is Becoming Infrastructure

Contact Center

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4 min read

Inside Microsoft’s CX Play: AI Is Becoming Infrastructure

Microsoft’s Q3 earnings were strong. But the real story for CX leaders? Microsoft is quietly (and now rapidly) reshaping the contact center landscape.